Why Your Google Analytics Bounce Rate Is Wrong

Why Your Google Analytics Bounce Rate Is Wrong

When we launched our our new Landing Page, we were surprised to see our Bounce Rate exceeding 80%. So we started digging and discovered that the problem wasn’t our landing page, but how Google Analytics collects the data! This post explains how Google Analytics calculates your Bounce Rate, why Bounce Rate matters for SEO, and what you can do to fix [...]

Benefits Of A Google Hangout

Benefits Of A Google Hangout

When it comes to content creation, video is something that still scares people. Despite the fact that webchats and webinars have been around for a relatively long time, it can still be hard to encourage an individual or business to take part. And yet the benefits of a Google Hangout can be substantial. As we [...]

The Secret Of Email Marketing Success

The Secret Of Email Marketing Success

One of the main reasons that are used to persuade companies to include the email channel in their marketing practices is the amazing ROI that they could get. According to the study created by Direct Marketing Association about email marketing on 2014, for each 1 € spent on email marketing an advertiser can gain more than [...]

Websites Need Favicons, Here’s Why

Websites Need Favicons, Here’s Why

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. We have already discussed in a previous post about the basics of favicons and their role in branding and usability. Today we will dig deeper into this much inconspicuous but rather significant piece of [...]

15 Title Tag Optimization Guidelines For Usability And SEO.

15 Title Tag Optimization Guidelines For Usability And SEO.

Title tags are one of the most important elements of on-page SEO. They are used by browser tab titles, saved bookmark descriptions, search engine result pages (SERP) and increasingly by social media sites when linking to web pages. The following guidelines will help you create optimised titles for search engines whilst providing users with concise andhttp://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/ information. Search [...]

Dublin Core In 2014: Should I Really Care About It?

Dublin Core In 2014: Should I Really Care About It?

The Dublin Core metadata schema has been used since 1995 by businesses from a wide range of backgrounds to assist organisation and discovery of network resources. We have speak about how the Dublin Core can help SEO and usability. However, some people question the importance of maintaining metadata. Is Dublin Core still applicable in 2014? [...]

Which countries are best prepared for online success ?

Which countries are best prepared for online success ?

Since the recent launch of the WooRank Index , we have been able to dig into data from roughly 2 million websites analyzed by WooRank  over the last 6 months. The infographics below show some of our findings – each has been made with a minimum sample set of  20,000 websites in each country. We have geo-located each website using signals like country [...]