The Secret Of Email Marketing Success

The Secret Of Email Marketing Success

One of the main reasons that are used to persuade companies to include the email channel in their marketing practices is the amazing ROI that they could get. According to the study created by Direct Marketing Association about email marketing on 2014, for each 1 € spent on email marketing an advertiser can gain more than [...]

Websites Need Favicons, Here’s Why

Websites Need Favicons, Here’s Why

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. We have already discussed in a previous post about the basics of favicons and their role in branding and usability. Today we will dig deeper into this much inconspicuous but rather significant piece of [...]

15 Title Tag Optimization Guidelines For Usability And SEO.

15 Title Tag Optimization Guidelines For Usability And SEO.

Title tags are one of the most important elements of on-page SEO. They are used by browser tab titles, saved bookmark descriptions, search engine result pages (SERP) and increasingly by social media sites when linking to web pages. The following guidelines will help you create optimised titles for search engines whilst providing users with concise andhttp://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/ information. Search [...]

Dublin Core In 2014: Should I Really Care About It?

Dublin Core In 2014: Should I Really Care About It?

The Dublin Core metadata schema has been used since 1995 by businesses from a wide range of backgrounds to assist organisation and discovery of network resources. We have speak about how the Dublin Core can help SEO and usability. However, some people question the importance of maintaining metadata. Is Dublin Core still applicable in 2014? [...]

Which countries are best prepared for online success ?

Which countries are best prepared for online success ?

Since the recent launch of the WooRank Index , we have been able to dig into data from roughly 2 million websites analyzed by WooRank  over the last 6 months. The infographics below show some of our findings – each has been made with a minimum sample set of  20,000 websites in each country. We have geo-located each website using signals like country [...]

5 Key Elements To Test On Your Landing Page

5 Key Elements To Test On Your Landing Page

You have a landing page focused on generating leads for your business. You have defined its objectives and set targets to be achieved. What happens when you discover that your landing page is not performing as per expectations? Your first instinct is to find out what’s wrong and try to fix it. But how do [...]