5 Small Business Tips On Social Media Optimization

5 Small Business Tips On Social Media Optimization

The notion of social media optimization was conceived in a blog in 2006 by Rohit Bhargava. This was before Twitter, Foursquare, Instagram and Google+ existed. And before Facebook launched the numerous features it now offers. And yet, it completely revolutionized the way marketers used social media. Eight years down the line and social media optimization […]

Digital Agencies: 9 Ideas To Fill Your Client Pipeline

Digital Agencies: 9 Ideas To Fill Your Client Pipeline

Making sure your client pipeline is full and flowing does not necessarily mean acquiring new projects. Make sure you take full advantage of selling your services/products to your existing clients. The key is to persist in your sales and marketing efforts even if you have enough incoming projects for the time being. Since prospects often take some time […]

How Will Changing IP Addresses Impact SEO?

How Will Changing IP Addresses Impact SEO?

Never has something so simple as a string of numbers inflicted as much fear and confusion as IP addresses. Add SEO complications into the mix and you’ve got some very frustrated webmasters. IP addresses are a little complicated – they’re hardworking things after all. But there’s no need to fear them. In this blog post […]

Ecommerces In Christmas: What Presents Can I Expect?

Ecommerces In Christmas: What Presents Can I Expect?

For many online retailers, Christmas is the busiest time of year. Unless you exclusively sell Halloween costumes or Easter decor you should experience a boom in traffic and sales. Various sources report that the holiday season can account for 20 – 40 % of a retailer’s total annual revenue. And every year more people are […]

Carousels and Slides: Do You Really Need Them?

Carousels and Slides: Do You Really Need Them?

We have previously written about home page design tips for optimized conversions. But today’s topic of discussion is based on a particular home page web design element which is often used on websites but also criticized for poor usability. This element is none other than sliding carousels found on the top most prominent location of a […]

18 Best Interactive Plugins For WordPress

18 Best Interactive Plugins For WordPress

Content marketing is trivial to digital marketing in the new era of strict search engine algorithms and selective social media sharing. Particularly using static content on your site, blogs, videos, infographics and e-books, will never be enough to engage your audience. If you think that your content marketing is engaging enough, ask yourself the following questions: Does my content spur an action […]

Interacting With Brand Mentions And Creating Awareness

Interacting With Brand Mentions And Creating Awareness

There was a time when businesses and customers had virtually no communication except for phone calls to Customer Service departments. These businesses may have used market surveys or other types of offline methods to discover customer opinions but there were no direct customer-brand conversations, unlike in today’s world of @mentions on social media. Today, we list all the tools that […]